b'TAL ZUR Tal Zur is the Co-Founder, CEO, and Creative Director at iota, a lifestyle brand focusing on contemporary interior decoration and accessories. A startup company, iota was created with a vision of preserving the handcraft of crochet and revising its shapes and proportions to create a new aesthetic and uniquely designed pieces. Tal is an alumna of the HIT Design Academy and today a Junior Professor at the school. She is also an alumna of the Museology and Curator program at the Tel Aviv University. Tal finds interest in working with crafts and with combining industrial and textile designs. In iota she brings her ideas and visions into creative designs and products. LANA ZAHAR Lana Zahar, Vice President of Marketing and Export, is responsible for all exports of AlArz Tahini products. She develops strategies for increasing awareness and demand in existing export markets, and evaluates and develops new markets for the companys products.AlArz Tahini is a family business based in Nazareth, Israel that produces and markets gourmet Tahini and Halva made exclusively from Ethiopian sesame under the AlArz brand name. The products are sold in specialty stores and used by top chefs in Israel and around the world. Lana joined the business in 2002 and launched the companys field marketing efforts while she was studying for her B.A in International Relations at the Hebrew University of Jerusalem. Since then, she has held various positions covering all aspects of the business. In 2014, after completing the Executive MBA at Kellogg Northwestern University and Tel Aviv University, she assumed her current role with the goal of taking the company global.A MOSAIC OF ISRAEL|75 UNSUNG HEROS'